THE RUBY STORY

It all started with making connections.

In 2003, Ruby started as a small business dedicated to helping other small businesses. We were built on the belief that creating meaningful human connections in our technology-focused world would build trust, foster customer loyalty, and help our customers win new business. 

Ruby’s boot-strapped humble beginnings shape every aspect of how we run our business and deliver our services. Our small business beginnings help us understand the needs of our customers.

What was once a small, four-person business answering phones in a tiny studio has flourished into what we are today. Ruby employees care not only about the growth of our business customers, but are inspired by the businesses we serve and share in the joy of their success.

THE RUBY APPROACH

Ruby is the modern version of a hand-written thank you note.

In fact, we still hand-write notes. We could do it all digitally and save a bunch of money on postage, but we don’t. The notes we send don’t even have a price tag. They’re just something we do. And they’re a metaphor for everything we do.

Ruby makes meaningful connections in unexpected ways. We help our customers build great relationships. It’s because we know that first impressions build lasting loyalty, and that builds successful businesses.

Ruby is about doing something because it’s the right thing to do, not the thing we have to do. We’re about doing something because it’ll make someone’s day that much better. We do these little things because, even though they seem insignificant in their own right, they add up. They add up, they multiply, they expand exponentially. We do these things to brighten someone’s day. We do these things to remind our customers that we have their back. We do them all with heart.

The big thing that Ruby does is a hundred little things that make meaningful connections for our customers and that make moments matter.